CCD Won iF Design Awards 2018 for the Category of Hospitality Design

On 9th March 2018, the annual iF Design Awards was held in Munich. InterContinental Beijing Sanlitun has won the Award in the hotel interior design category. It is also the first time that CCD Hong Kong participated in the contest.
The design of InterContinental Beijing Sanlitun is inspired by hexagonal diamond elements on the facade of the architecture. Polishing a diamond is a long process: the ore is mined, and refined until the final formation of the gem. The hotel style is located in the city “new Yuppie", the word "Yuppies", introduced in 1980s, usually refers to those who are highly educated, living in a big city and a rich life, leading the trend, and being full of strength and confidence. Therefore, CCD hopes to build Beijing Sanlitun into a "new Yuppies" style hotel.
IF Design Awards was founded in 1953. With the German red dot prize (Red Dot Design Award) and the American IDEA Award (International Design Excellence Awards), they are the world's three largest design awards.
The iF design award is dedicated to the discovery of both aesthetic and moral values, which also means a good design for the users. iF Design Award also invented the iF LOGO to display on the product, which is a design logo recognized globally. In 2018, more than 6400 entries were sent by participants from 54 countries. iF design award also invited 63 professional independent reviews to select a good design worthy of approval.